How to Know When It’s Time to Update Your Brand Photos
Fall always feels like a fresh start. The air is crisp, routines shift, and we naturally start thinking about what needs a reset before the new year. Just like you might swap your closet, reorganize your office, or update your branding, this season is also the perfect time to refresh your brand photos.
Here’s the truth: most people only update their brand photos every 2–5 years. But your brand? It evolves much faster than that.
So how do you know when it’s time for new photos? Let’s break it down.
5 Signs It’s Time to Refresh Your Brand Photos
1. It’s been more than 2 years since your last session.
Styles change, platforms evolve, and your business has likely grown. Keeping your visuals current ensures your clients see you as up-to-date and relevant.
2. Your look has changed.
Maybe you’ve updated your hairstyle, refined your wardrobe, or shifted into a more polished vibe. If your photos don’t reflect how you show up today, they can feel outdated.
3. Your brand identity has shifted.
Did you update your logo, colors, or services? Maybe you’ve expanded your offerings or narrowed in on your dream clients. If your visuals no longer match your brand identity, it’s time for a refresh.
4. You struggle to find photos that feel “on brand.”
If you’re constantly scrolling your camera roll or digging through old sessions just to find one image that works, it’s a clear sign you need a suite of fresh, versatile images.
5. Your client experience has grown.
As your business evolves, so does the experience you deliver. Your photos should reflect the level of service and professionalism your clients get when they choose you.
Headshots vs. Branding Sessions
A headshot is just the beginning. It’s one great image to represent you — and it’s important! But your business deserves more than a single photo.
Branding sessions tell the whole story of your business. From behind-the-scenes to client experiences, lifestyle moments, products, and personality-driven shots, a branding session gives you an entire library of content to pull from.
For many business owners, the best option is a branding membership. Instead of trying to tell your entire story in one day, memberships allow us to capture different aspects of your brand over time — your team, new products, seasonal launches, or even just updated headshots as your style evolves.
Why Fresh Brand Photos Matter
Your visuals do more than make your website pretty. They shape how potential clients see you.
✨ They build trust and credibility.
✨ They communicate your personality and values.
✨ They show what the client experience feels like.
✨ They position you for growth, whether that’s a new campaign, press feature, or updated website.
And most importantly? They help you show up with confidence in your business.
As I often tell my clients: Don’t just look at the headshot. Look at the whole photo. Because your clients will zoom in — they’ll notice the details.
READY FOR YOUR REFRESH?
Fall is the perfect time to book your branding or headshot session and start the new year with a fresh set of images that feel true to you.
Whether you’re due for an updated headshot or ready to dive into a branding membership, I’d love to help you create photos that tell the story of your business.
Book your session today and let’s make sure your brand visuals reflect where you’re headed next.